CALA Homes (West) has been named as the exclusive sponsor of the Ayr RFC Rugby Academy for the 2020-21 season following the launch of their Florence Gardens development at Doonfoot. Ayr RFC Rugby Academy supports players aspiring to enter Scottish Rugby Academies and is currently working with over 70 players across its junior, girls and senior academy sections to provide guidance on areas including technical development, strength and conditioning, and mental health.

CALA will also be the title sponsor of Ayr Community Rugby Trust’s Rugby Life programme, which is the basic provision given to the youth section.  Rugby Life aims to support individuals in all aspects of rugby, including off-field modules such as mental health awareness, social media support, as well as health and nutrition. Ayrshire Bulls winger Tom Lewis will also be sponsored by CALA as part of the deal. The sponsorship deal will see all Academy players proudly sport the CALA logo on their training kits. Liana Canavan, sales and marketing director for CALA Homes (West), said: “Florence Gardens is CALA’s first development in Ayr for a number of years, so we’re really keen to get involved with the local community in as many ways as possible, and this is a brilliant way to do just that. “Ayr Rugby Club obviously plays a big role in the local area, so we’re incredibly proud to sponsor The Academy. “It was great to get some of the players along to our show homes so they could see the development for themselves and meet our team to find out a bit more about what we’re hoping to bring to the local area.”

Glen Tippett, Chief Operating Officer at Ayr Rugby, said: “We’re delighted to have CALA Homes on board and look forward to working with them over the coming months.  Nurturing talent is extremely important to us, so to have CALA dedicating their sponsorship to our Academy which focuses on helping players reach their full potential is fantastic.” Stuart Fenwick, Ayr Community Rugby Trust’s Director of Youth and Women’s Rugby, was equally delighted: “It is fantastic to have the support of CALA Homes. Our Rugby Life module and Academy set-up focusses on youth develop, and we are delighted to partner with CALA to deliver this. We are determined on developing the indivual and not just the player, and our Rugby Life programme will benefit all apsects of their life and not just on the pitch. This provision is offered to every youth player, male and female, at Ayr RFC". Ideally located within the sought-after suburb of Doonfoot – close to the historic ruins of Greenan Castle, and just minutes from Ayr town centre – Florence Gardens is set to offer a stunning collection of 62 homes. For more information, go to For more information on Ayr Rugby, visit For more information on the Ayrshire Bulls, visit